Digital brand identity
Catalyst Coworking was opening its new office, coworking, and retail space. The owners wanted to create a place for businesses to collaborate and gain ideas from one another. They needed a brand and website to reflect their values.
Outputs
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Logo design
Sized and designed for web and exterior building signage.
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Brand identity
Includes a custom color palette, color usage guidelines, moodboards, overall art direction and a starting pattern library.
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Landing page designs
Site schematic and layouts for each of those key pages identified.
So what will resonate?
After interviewing business stakeholders and synthesizing industry trends and research, here are some of the key selling points for this type of business:
Lots of people are tired of working from home and need a more businesslike environment without the overhead costs.
People who use coworking spaces see their work as meaningful.
They like the feeling of having more control over their environment.
They want to feel a part of a community.
brainstorming & Exploration
the final moodboard
more color usage guidance
